The Importance of Staging Your Home

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The market is crazy at the moment so you may question whether it is worth staging your home before you list it for sale. Our answer is a resounding YES! Chances are, at this moment in time, your house is going to sell regardless (and most likely in competition), but wouldn’t you like to know that you received the most money that you possibly could by showcasing your home in its best possible light? There are many compelling reasons why staging is worth the investment, both in time & money.

people buy homes based on emotion

When someone walks into your home they want to be able to imagine themselves living there, they are drawn to homes that are not like the home they just left, but ones that are clean, stylish & serene. No one lives like that in real life, but staging provides buyers with a blank canvas where they can picture their future life, without the distraction of clutter and personal belongings, and by doing so it can represent a new beginning in their lives.

best use

You obviously adapt your house to suit your lifestyle, but that may not be the best way to present your home when it goes onto the market. We will likely recommend removing excess furniture so that the home feels more spacious, and we will also recommend ensuring that each room is set up to maximize functionality. Small bedroom that you use for extra storage? Let’s set that room up as a den, office or nursery (depending on the target demographic) to optimize the space and show prospective buyers how useful it can be. By staging rooms to showcase their best use, it highlights to buyers how much functional space the home has, while also answering any questions they may have about what to do with a particular space.

it is not as expensive as you think

We do all our own staging and include it in our commissions. We are big proponents of working with what you have and only doing what is necessary. We will always provide a list of suggested ‘to-dos’, which will often include de-cluttering, moving out some furniture (and perhaps renting a few missing pieces) and small repair jobs such as painting and patching, but we also want prospective buyers to get a feel for the house and the people who live there. We shy away from the ‘sanitized’ staging look and like to work with our seller’s belongings so that the home has character and is a reflection of the people who live there.

“They were very effective at preparing the house for sale, only what was necessary, no over the top expectations, and what a difference it made!!”
— Irene

the market will not always be like this

Just because the market is hot at the moment does not mean staging is not worth it. Staging will always maximize your sale price and, given that your home is probably your biggest investment, wouldn’t it be nice to know that your got the maximum sale price that you possibly could? Also, the real estate market ebbs and flows, so there are always going to be dips in the market, and when these dips occur, staging is going to make your house stand out above others that don’t show as well. Even in the hottest markets, for whatever reason, sometimes a house just doesn’t sell as expected, but staging will definitely lessen the chance of this happening and if there is a delay, it will be a short one.

let us take this off your plate

We have a keen eye for design and a stockpile of accessories to fit every style of home. Once your ‘to-do’ list has been completed, we come in and do a staging inventory to determine what we will need to showcase your home in its best possible light. We co-ordinate the rental and delivery of any furniture (if necessary), and arrive with carloads of items to accessorize and style your home. We will often spend days getting your house ready, so that it is picture perfect when our photographer arrives for the photo shoot. We are also not afraid to roll up our sleeves and we have been known to patch, hang, mow, weed, plant, scrub, clean, hang, move and any number of other things in order to ensure that your home stands out amongst the rest!

“They have warm personalities, an artistic flair for staging and we feel blessed to have had them as our agents. Highly recommend.”
— Trish

no cookie cutter solutions

No green apples and bottles of San Pellegrino here! Every homeowner and home is different so we approach every house that we stage differently. Again, we like the home to be a reflection of the style of the house and the people who live there, so we dedicate a lot of time to putting together a staging plan that achieves this. We particularly love combining our client’s belongings with our own, to create a unique and beautiful backdrop, which allows buyers to picture themselves living there while highlighting the distinctiveness of the home.

no regrets

We can’t tell you exactly what the outcome is going to be when you sell your home, but we can assure you that our staging is going to put you in the best possible position to maximize your sale price and allow you to move into the next chapter with the confidence that the outcome could not have been any better. Our ultimate goal is to ensure that you get the most out of your investment, in your home and in us!

If you are considering a move, we would love to talk to you about how we can help showcase your home and maximize your sale price. You can click here to see some of our staging before and afters and here to read testimonials from some of our many ecstatic clients!